“I add lots of data there that doesn’t fit anywhere else,” he says. That way, he can easily remember—or search for—notes about the folks he's connecting with. That makes it easy for him to quickly search for all contacts with that tag, on demand. “I understand I could do the same thing with additional Contacts groups, but I try to keep the number of groups down to a dull roar—and searching contacts for a few tags works just fine.” David Sparks makes extensive use of the Notes field in his Contact records. “I may keep Lex’s favorite Starbucks drink or a list of important conversations we’ve had if we are working on a project together.” For quick searching, Sparks also employs what he calls “rudimentary tags” in the Notes field, like #referral or #holidaycard.

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